Summer sun creates promotions increase and price fluctuation in the Food industry

Amidst a British summer where temperatures were forecast to hit the dizzy heights of 37C, Walkers have capitalised on the heatwave by ramping up their promotional activity.

The hottest summer since 1976 has inevitably led people to dig out their picnic blankets and Walkers are mindful of the staple need for a bag of crisps. They have run 208 featured space promotions in the major supermarkets during June. Which is 14.3% more than the previous month and 17.5% more than this time last year.

The retailers in general have had a field day when it comes to a combination of an increase in promotions, England’s World Cup success and the summer heatwave. Morrisons, Tesco, Sainsbury’s and Asda all recently reported sales growth and the alcohol manufacturers must be drunk with success as the week England played Columbia and Sweden saw a whopping £287 million spent on alcohol.

Dynamics Food will help you manage promotions and price fluctuations

Dynamics Food is the ideal solution for coping with all the usual promotional mechanics you can think of such as: buy one get one free, discounted items and even rebates. The functionality within Dynamics Food allows you to create single or multiple-use promotion codes with value or time-based expiry to suit the needs of an individual customer and in this case the weather.

Keep your staff informed on what promotions mean to your margin, so they can execute an order right there in front of the customer. It cuts all the waiting around, as you can tell your customer straight away what they are going to get charged and the price they will have to pay if they order a higher quantity of your product to get them to the next price break.

Dynamics Food eliminates the hard work out of managing your pricing, by ensuring your customer gets the correct price every time. There is a mass amount of pricing variations you can manage with Dynamics Food including: contract pricing, master price list, frozen price lists, pricing by weight, split case pricing and even restricted agreement pricing.

Achieving pricing excellence within your business is near impossible without a business system such as Dynamics Food that you can trust to collect accurate and current pricing data. A key challenge of having so much variant in pricing due to promotions is having a focused place to look at all the differences. Dynamics Food is a centralised system that will enable you to have instant access to all your pricing and will allow your team to make key business decisions in confidence.

Join your industry peers in learning more about Dynamics Food

Some of the companies using Dynamics Food include well-known names as Bounce Foods, Copernus, County Confectionery, David Berryman, Faccenda Foods, Forza Foods, Gressingham Foods, Kent Foods, Laila's Fine Foods, Nantwich Cheese Company, Neal's Yard Dairy, Pipers Crisps, Rondanini and Zeina Foods.

Interested in learning more in-person? Register your ticket to the Food & Drink IT Summit at the Ricoh Arena on Tuesday 2nd October! We will be exhibiting on Stand J07 and it would be brilliant to learn more about you and your system. 

Technology Management helps manufacturing, and distribution business transform their processes and operations with Microsoft Dynamics. Dynamics Food is our offer of Microsoft Dynamics 365 Business Central/Dynamics 365 to provide a complete end-to-end ERP software for food companies. To learn more about how Dynamics Food can help you manage your promotions and pricing, please visit: https://www.tecman.co.uk/food